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Creating The Right Corporate Identity, Not Identity Crisis
All businesses need to develop an “identity” in order to be strategic players in the marketplace. That identity (aka logo) is key in assisting the consumer in recognizing the brand in the marketplace....
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Branding – Consistency, Consistency, Consistency
Just as in the world of Real Estate it is all about “location, location, location”; in the world of marketing it is all about “consistency, consistency, consistency”. In conjunction with a sound brand...
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